Addressable Market

Adoption

Adoption Inhibitors

Available Market Size

Barriers to Entry

Best Practices

Brand Equity

Bundling

Business Model

Buyer Power

Channel

Competition

Competitive Position

Consolidation

Cross-selling

Customer Behavior

Customer Loyalty

Customer Research

Customer Segmentation

Cyclicality

Demand Drivers

Diligence Best Practice

Diligence Planning

Disruptors

Distressed (assets, debts, equity)

Drivers and Strength of Demand

Drivers of Choice

Economic Cycle

Economies of Scale

Exit Multiple

Fragmentation

Globalization

Growth

Growth Rates

Important (and growing) Customer Use Cases

Improve Pricing Management and Strategy

Industrials

Investigative Research

Investment Thesis Development

Market Conditions

Market Definition

Market Share

Market Share Capture

Market Size

Market Sizing

Multiple Expansion

New Entrants

Organic Growth Tactics

Platform Strategy

Price

Price Sensitivity

Product Strategy

Profit Margin

Purchasing Decisions

Purchasing Drivers

Purchasing Process

Raison d’etre

Resilience of Pricing Model

Resilience of the Business

Stimulating Switching

Switching Costs

Threat of Low Cost Imports

Underserved Needs

Unique Selling Proposition (USP)

Untapped (i.e., hidden) Value

Value Development/Generation

Value Generation

Value Proposition