GRAPH Papers^® Commercial Diligence Best Practices

The Importance of Product-Market Fit in Commercial Due Diligence

By Sophia Siddiqui

Globalization, digitalization, information access, and an increasingly discerning customer base have been contributing to a business environment that continues to build in competitive intensity year after year. To survive and thrive, companies must demonstrate meaningful growth that outperforms competitors or displaces incumbents. This growth can take the form of enhancement of existing…