GRAPH Papers® Commercial Diligence Best Practices

Home   |   GRAPH Papers®   |   Topics

Unique Selling Proposition (USP)

Authors
Topic: Unique Selling Proposition (USP)
Search
027

Avoiding Asymmetric Competitors in Technology Investing

By Jeff Merkle

In a recent conversation with a leading technology-focused sponsor, I was asked an interesting question: if [insert hyperscale technology company name] is getting into everything, then how do I know what’s safe? In this case, we were talking about Amazon, but the same could have applied to Microsoft, Google, Apple, Salesforce, Adobe, and more.
019

Using Diligence and the Ownership Change to Leverage What Matters to Customers

By Mark Stein

Conducting commercial diligence that matters should equip the new owner and the leadership team with insights that can quickly make an impact on market share and pricing opportunities (among other opportunities).

Search